Political campaigns, whether in Haiti or other parts of the world, always seem to cost extraordinary amounts of money and never appear to provide efficient time to connect with potential voters. This makes it extremely difficult for any candidate to feel that they have achieved bringing political awareness to all voters and that they have clearly and concisely communicated their political beliefs and positions to fellow countrymen and women. This is why some of the most intelligent and challenging campaigning decisions involve finding the best ways to cut costs and reach large amounts of people in shorter amounts of time.
An effective political campaign knows how to reach large audiences at once, broadcast their political message and positions clearly and concisely, use every minute of election campaigning time to their advantage, and stretch their budget to invest in cost-effective, efficient advertising methods. In Haiti, the earthquake of January 2010 has left millions without access to outside news, media, or the going-ons of the world or even in their own country. This presents a challenge for candidates to appropriately reach their voters and communicate how they plan to make Haiti a better place for all.